Author: fergal1969

January 28, 2018 fergal1969 No comments exist

Madness or Human – Doing the same thing over & over, expecting different results. I love gadgets and innovation. From ZX Spectrum, Atari, Nintendo, Nokia, Creative Nomad Jukebox, Sony Clié, Dell, Grunge, iPhone, Apple Mac, Bluetooth, Apps, Wifi, One Plus, Indie, Canon, Motorola 360, Fitbit, AI, Data analytics. Chatbots, AR, VR and much more. I’ve…

January 28, 2018 fergal1969 No comments exist

I’ve worked in media and marketing for over 25 years. In that time I’ve seen the creative process move from paper, pritt-stick, tipp-ex and fax to 200 data points tracking users online behaviour to predict what they will want to buy before they even know about it themselves. The fact that we have moved to…